Hmmm…We are having the anniversary issue of our office newsletter…and I am planning to write an editorial column on it.
The incident listed here..really did happen….this was originally written as a blog but everybody seemed to like it so much..i am thinking of featuring it in the upcoming issue.
The below mentioned deepa is a new joinee into the editorial team and chitra is an external agency art director who helps us with publishing and art work.

Please do let me know what you think of this article:)
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“This is scary!”

We were all stunned into silence..for till now that was the only sentence which made absolute sense to all of us!

As if to drive home the point she says again “this is scary!”…

How profound..She was feeling just the way the rest of us did.. We all liked Deepa already..for her sunny countenance..but now there was a dawning respect -she also understood the situation perfectly!

 

Now the reason for such fear and the frowns on all our brows was a daunting task- We had our anniversary issue to plan…and we had no ideas…or too many ideas(one can never decide which situation is worse).

She looks at our blank faces and goes…”I mean,You all have done this for 4 issues..dont you all have an idea?”….I give her a sheepish grin..whereas Ganga is trying really hard to convince her that there is actually a method to this madness!

 

Now,Its understandable….she has just joined the editorial team.She just found out that we are celebrating our anniversary on our 5^th issue(Limelite is a quarterly)…..and it probably comes as a shock to her that some members of the editorial are so scatter brained..and totally bizzare. A conference room of people, each trying to convince the other that their idea is the most selling one….there are talks about creating buzz…and invoking interest and making a splash… and what not!Plans for give-aways.. balooons…discount coupons.. Limelite- pop corn mugs and even scratch cards..well,we all scratched our heads drowning in perplexity..What will make our readers happy?

 

There are also talks about new articles… complains about employees who refuse to send smiling pics….and featuring Section heads in super hero outfits( ya,no end to our daring!)..when I ask a very simple question to Chitra

“What is your sunsign?”

That’s the pleasure of working with a majorly women group..nobody thought it odd..

“Aries”

I grin and say..”explains the energy”.

At this point somebody actually had the sense to remind that we were short on time and had to decide on our issue.

Ganga and Deepa were trying on one end of the table to work with the schedule..ignoring my steely glances and protests that it was impossible.Somebody also suggested the bizzare idea of having a costume ball to celebrate the anniversary …but I will refrain from naming that person on sheer humanitarian grounds!

 

Well… among this cacophony of ideas hurtling all over the room..I saw people..earnestly trying to make this a success.No big deal..if they discussed foot wear…bags..and children in the process…we all cared!

This newsletter has grown up to be more than just another newsletter…its like our baby.we want to dress it up..make it pretty..smart and interesting…and we all love it;though in the process we feel like pulling our ( and sometimes each other ‘s) hair out .

 

Now,if you thought the meeting has a happy ending..we all hit on that perfect idea for the anniversary issue…you have not attended many meetings!We discussed for two hours…about everything and then decided that we will meet around next time with concrete ideas to finalize on everything.

 

When this article hits the stands..and you just carelessly flick through the pages..remember one thing…there is a group of people who have driven each other crazy to put these things together…people who have driven themselves to the brink of madness…(ok,that’s an exaggeration).So,take a few minutes of your busy schedule..and look at what this crazy bunch had to say.

 

Hope you enjoy reading this issue just as much as we enjoyed the madness of making it!

 

Krupa

Editorial team

 

PS:Deepa..welcome aboard.All I can say is you will get used to the madness..and If you are imaginative enough..you can always make- believe that there is a method behind it J